India’s largest digital news network with more than 1.1 billion YouTube monthly views is set to launch HSM channels in seven more states to create an unrivalled digital video powerhouse
Noida/Raipur, July 14: TV9 Network, with its content distributed across digital platforms, is India’s largest digital news network on YouTube and is set to expand its reach further with the launch of digital channels in key Hindi-speaking states – Chhattisgarh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Jammu & Kashmir, Haryana, Punjab and Himachal Pradesh.
The recent launch of TV9 Uttar Pradesh Uttarakhand digital channel has cemented the Network’s leadership position further, with it gaining fast currency.
To celebrate the launch of the Chhattisgarh HSM Digital Channel, TV9 plans to organize a ‘Baithak’ with the eminent personalities of the state speaking about the themes concerning the growth and welfare of the state. And, the issues that will be the deciding factors in the coming state elections.
Shri. Bhupesh Baghel, Chief Minister of Chhattisgarh will be the Guest of Honor and the Inaugural Speaker at the event. The ‘Baithak’ will feature other top influencers drawn from various walks of life in the state.
Talking about the HSM foray, TV9 Network Chief Growth Officer, Raktim Das, said, “Regional and hyper local content in Indian languages will drive the future of digital media consumption. The decision to expand deeper and wider into Hindi speaking markets is motivated by the purpose-driven goal of bridging the access gap to news and thus enabling citizens to make informed opinions and choices and ultimately feel more empowered.”
The media consumption habit of consumers in Hindi-speaking markets is evolving rapidly, with trends largely aligned with any major metro. Increased adoption of digital platforms, including digital news and entertainment platforms such as social media, aided by low bandwidth costs and cheaper, more powerful mobile devices, are factors fuelling this evolution.
Matching its leadership in news broadcasting, the TV9 Network has taken equally significant strides in the digital news space as well and reached more than 100 million unique monthly visitors in record time.
About TV9 Network:
Promoted by Associated Broadcasting Company Pvt Ltd (ABCL), a joint venture of My Home Group and Megha Engineering & Infrastructure Limited (MEIL), TV9 Network is India’s biggest news network.
The network owns and operates one national Hindi news channel TV9 Bharatvarsh and five regional channels, comprising TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bangla.
Most TV9 Network channels are respective market leaders and the national channel, TV9 Bharatvarsh, has recently ended a 22-year-old legacy by becoming the undisputed leader among national Hindi news channels.
TV9 Network has taken equally significant strides in the digital news space as well. The group undertook an audacious expansion drive, recruiting 700 people at a time when the world was reeling under the Covid-19 pandemic. Riding the expansion, the network reached 100 million unique monthly visitors in record time and is still growing.
After becoming the fastest growing language publishing platform, TV9 Digital has set out to conquer the English space with News9Live, which offers news, narratives and debate. TV9 Digital also boasts of being the only mainstream news platform to offer multilingual personal finance service at Money9.
The group has recently launched News9 Plus – India’s first English news magazine OTT service. News9 Plus is set to define the future of news.
TV9 Network keeps the interest of 1.3 billion people paramount in its approach to news and owes a deep sense of gratitude to the millions of viewers who encourage it to ever excel.