Money9, promoted by TV9 Network, launches India’s first and biggest independent Personal Finance Survey  

The Money9 Financial Index will be a key feature of the Survey.  It will showcase India’s first ever state wise ranking of financial security, i.e., the Money9 Financial Security Index. The Survey findings will enable the ecosystem to fast track financial inclusion and financial security. The Survey findings will be unveiled in an exclusive broadcast on TV9 Bharatvarsh on Saturday, November 5, from 2 pm onwards. The Survey findings will be available on Money9 App in 7 languages

November 03, 2022, Mumbai: Money9, country’s first multi-media and multi-language Personal Finance platform, is coming up with India’s first and biggest independent Personal Finance Survey. 

The Survey for the first time throws light on how India earns, spends, and saves. It will unveil India’s first ever state ranking of citizen financial security, i.e., the Money9 Financial Security Index.

The Survey exclusive insights will be broadcast on TV9 Bharatvarsh, the Network’s flagship Hindi news channel. The key findings will also be displayed across all TV9 media platforms, including broadcast and digital on Saturday, November 5, 2022 from 2 PM onwards. 

The Money9 Personal Finance Survey is a nationally representative household survey with a mega sample size of 31,510 households across 1,154 urban wards and villages in 100 districts and 20 states or state groups. The Survey was conducted between May and September, 2022.

The Money9 Survey has been executed in collaboration with Research Triangle Institute (RTI) Global India, a subsidiary of RTI International (US). 

RTI conducted this Survey in 10 languages, and each interview lasted approximately 40 minutes with each family.

Commenting on the importance of the Survey, Barun Das, MD & CEO, TV9 Network, said, “The Survey is poised to fill a critical gap in quality financial data as it exclusively focuses on the demand side of the personal financial needs of Indian households. It is all about creating the demand side so that 130 crore citizens of this country can leverage the existing well-established financial services ecosystem

Anshuman Tiwari, Editor, Money9, said, “This survey is expected to throw up unique and highly valuable data regarding financial inclusion that can be used by policymakers to frame future policies for citizens. It holds immense importance as it offers unrivalled access to all India data that would help bridge the demand deficit to enable all-important financial security.”

The Money 9 Survey will offer critical insights on India’s

·       Social-economic profiles

·      Income (active and passive) 

·      Living profile standards

·      Banking

·      Insurance

·      Savings

·      Debt

·      Invest in Investments

·      Income-taxation

·      Cybersecurity and Fintech

Pramod Bhat, Head, Survey Research Division, RTI, said, “This Survey scale is comparable to other known surveys in terms of design and geographical coverage. It has adopted a unique and systematic approach to inform how India earns, spends, saves, and invests. The Survey developed key income profiles and, for the first time, attempted to develop the financial security or the lack of it of Indian households. Accordingly, it will inform the citizens about how financially secure they are on certain basic financial security parameters.”

Tune in to the status of India’s financial security and freedom on TV9 Network digital and language platforms.  



Money9 is India’s first multimedia multilingual personal finance content and empowerment unit of one of TV9 Network, India’s No.1 television news network. Money 9 has recently launched India’s first OTT platform in seven languages. The Money 9 App has got an overwhelming response with over 1.5 lakh downloads in the first two months of its soft launch in mid-July this year. Money9 has registered over 600% growth in monthly active users in the first two months since the launch. The App offers over 19 exclusive shows (daily, weekly, and monthly) in six languages    

The videos of Money9 have gotten over 1.5 billion views since January 22 on YouTube and aggregator platforms. 

RTI International

Research Triangle Institute (RTI) Global India is a subsidiary of RTI International (founded in 1958 in the US) and was established to provide research and technical services to address social and developmental challenges. RTI has conducted several research studies in the past for a range of clients, including the World Bank, International Finance Corporation, World Health Organization, Pew Research Center, LIRNEasia, etc.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s