TV9 Network Road to Safety Summit: Media, technology and citizens can come together to improve road safety, says Union Minister Nitin Gadkari

Policy, implementation and awareness can reduce road accidents:  Nitin Gadkari, Union Minister for Road Transport and Highways, Government of India, at TV9 Network Road to Safety Summit, presented by Continental Tires

New Delhi, December 19, 2022: Nitin Gadkari, Union Minister for Road Transport and Highways, Government of India, shared his passionate advocacy for road safety at the TV9 Network Road to Safety Summit presented by Continental Tires, on Monday, 19 December 2022 in New Delhi.

“We need changes in road and automobile engineering to ensure road safety. Moreover, emergency handling infrastructure can also mitigate the effects of road accidents. From helicopter availability to airlift accident victims in critical cases, to ambulances equipped with metal cutters for road accidents in remote areas, we are focused on emergency care,” the minister said. “The media can play a critical role in educating people about the dangers of flouting road safety rules,” he added.

The Ministry has invited celebrities from the film industry and sports personalities to generate citizen awareness around road safety, the minister said.

Apart from technological intervention, people must value their lives. Citizens should abide by lane driving rules and avoid mobile usage, he said, while asking the media to keep a close watch on his ministry’s work.

As India’s No. 1 news network, TV9 Network has been working with various stakeholders in the road transport sector through various award-winning social cause initiatives like Suraksha Bandhan and Highway Heroes, and recognition series like Leaders of Road Transport Awards. Continuing to sharpen its focus on the road transport industry, TV9 Network is now all geared to spotlight the larger cause of road safety.

More and more Indians have assumed ownership of two and four-wheelers with a boom in the automobile sector. At the same time, the country’s road network has spread far and wide allowing unmatched mobility to millions of Indians. While the growth is laudable, it brings its own set of problems, especially accidents in the absence of enforcement, low awareness among riders and motorists and occasional non-compliance.

Mr. Barun Das, Managing Director and Chief Executive Officer, TV9 Network, said: “Our country is embracing momentous mobility but on the downside, there’s a spectre of fatalities on roads. The present transport system has shortened the distances but also increased life risks. India accounts for the highest number of road accidents globally. I agree with honourable Union Minister for Road Transport and Highways, Government of India, Nitin Gadkari when he says road fatalities are a bigger epidemic than COVID-19. We must shed the number 1 tag of the most road accident fatalities in the world, despite having the lowest motor density.” “As the fourth estate, we can take it upon ourselves to inform and involve 1.4 billion Indians in realising the minister’s vision,” he added. The TV9 Network Road to Safety Summit, supported by Continental Tires, is just the beginning and there’s a long way to cover in ensuring road safety, Das added. 

Samir Gupta, Head of Central Region, BA Tires APAC, MD, Continental Tires India, said: A country’s transport system is the backbone of its economy. Road transport contributes to 4.5% of India’s GDP. Under honourable Minister for Road Transport and Highways Mr. Nitin Gadkari there are two main objectives to policy decisions: logistical efficiency and safe mobility. Continental Tires is aligned with these initiatives. Employing technology in tyres is a big step in increasing the safety aspect of a vehicle in line with our endeavour of Vision Zero: Zero Fatalities. Zero Injuries. Zero Crashes. The summit is just the beginning. My suggestion for road safety is the dictum: Engine on, mobile off.”

Mr. Raktim Das, Chief Growth Officer, Digital and Broadcast, TV9 Network, said: “TV9 Network has been at the forefront of highlighting issues that impact the common man. While the government has taken concerted steps to make our roads safe, we believe that as a responsible media house it’s also our duty to mainstream this discourse and make people at large aware. The Road to Safety Summit, presented by Continental Tires, is one such quest.”

Stating that the summit is an attempt to call upon motorists and riders to follow safety norms as responsible citizens, he said: “We intend to seed it within the DNA of each individual to make road safety their primary duty.”

The Summit featured a panel discussion titled “Steering to Safety: India Tightens its Belt” comprising industry stalwarts Mr. Chirag Katira, General Secretary, All India Motor Transport Congress; Mr. Rohit Baluja, President, Institute of Road Safety Education; and Samir Gupta, Head of Central Region, BA Tires APAC, MD, Continental Tires India, discussing initiatives taken by the automobile ecosystem to make our roads safe.

In the panel discussion titled “Don’t Cross the Line” Mr. Murali Kartik, former Team India Cricketer; Mr. Surinder Singh Yadav, Special Commissioner, Traffic, Delhi Police; Mr. Abhilash Thapliyal, Actor; and Amit Bhandari, former Team India Cricketer shed light on the importance of maintaining sincerity when it comes to road safety.

Notable crusaders including Mr. Raghvendra Kumar, popularly known as the Helmet Man of India; Mr. Manoj Wadhwa, who led the cause of filling potholes; Ms. Doris Francis, the traffic heroine of Ghaziabad; Mr. Chandrashekhar Narayan Mohite, who identifies black spots to prevent road accidents; and Mr. Sandeep Shahi, Head Constable Delhi Police, Delhi’s helmet cop, were felicitated by Mr. Gadkari for devoting their lives to the prime cause of road safety.

This edition of TV9 Network Road Safety Summit, presented by Continental Tires, is part of TV9 Network’s constant engagement with the road transport industry. TV9 Network instituted the Leaders of Road Transport Awards in June 2022 which recognized business leaders from the sector and, in Surakshabandhan, in August 2022, where health cover was provided to over 10k truck drivers in the country.

The TV9 Network Road to Safety Summit was held on 19th December, 07:00 PM onwards at Taj Palace, New Delhi.

About TV9 Network:

Promoted by Associated Broadcasting Company Pvt Ltd (ABCL), a joint venture of My Home Group and Megha Engineering & Infrastructure Limited (MEIL), TV9 Network is India’s biggest news network.

The network owns and operates one national Hindi news channel TV9 Bharatvarsh and five regional channels, comprising TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and TV9 Bangla.

Most TV9 Network channels are respective market leaders and the national channel, TV9 Bharatvarsh, has recently ended a 22-year-old legacy by becoming the undisputed leader among national Hindi news channels. 

TV9 Network has taken equally significant strides in the digital news space as well. The group undertook an audacious expansion drive, recruiting 700 people at a time when the world was reeling under the Covid-19 pandemic. Riding the expansion, the network reached 100 million unique monthly visitors in record time and is still growing. 

After becoming the fastest-growing language publishing platform, TV9 Digital has set out to conquer the English space with News9Live, which offers news, narratives, and debate. TV9 Digital also boasts of being the only mainstream news platform to offer multilingual personal finance service at Money9. 

The group has recently launched News9 Plus – India’s first English news magazine OTT service. News9 Plus is set to define the future of news.

TV9 Network keeps the interest of 1.3 billion people paramount in its approach to news and owes a deep sense of gratitude to the millions of viewers who encourage it to ever excel.

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